Creative with an interest in Graphic Design & Marketing

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1. Key Visuals
Brief  This brief tasked us to identify a significant brand in a perilous position, either financially or conceptually. Working in teams we were asked to strategically reposition the brand for future success. We chose to reposition the brand “Crocs”, as we felt that the brand has lost its identity in the past few years.  We decided that Crocs should adopt the Joker and Caretaker archetypes into their brand. To show that, we changed the Crocs tagline and edited the mascots to look more playful and child-friendly.

Role  Art Direction, Copywriter, Designer
In collaboration with  Kelly To, Laman Gozalova
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